Privacy Policy

Privacy Policy for TreeCakes.co.uk
Effective Date: 12 November 2024

Tree Cake Ltd (“we,” “us,” or “our”) operates the website treecakes.co.uk and is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and share your information and outlines your rights under the General Data Protection Regulation (GDPR).


1. Who We Are

Tree Cake Ltd acts as the Data Controller for the personal data we process.


2. Data We Collect

We collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and delivery address.
  • Payment Information: Billing address and payment details (processed securely via third-party payment providers).
  • Account Information: Login details for accounts created on our website.
  • Usage Data: IP addresses, browser type, time zone settings, operating system, and website usage patterns (via cookies and analytics tools).
  • Communications: Any information you provide when contacting us (e.g., through email or our contact form).

We do not collect or process special categories of personal data (e.g., health, ethnicity, religious beliefs).


3. How We Use Your Data

We use your data for the following purposes:

  1. Order Fulfillment: To process and deliver your orders, including communication about your order status.
  2. Customer Support: To respond to your inquiries and provide assistance.
  3. Marketing: To send promotional emails (with your consent) about our products, services, or special offers.
  4. Website Improvement: To analyze and improve our website’s functionality and user experience.
  5. Legal Compliance: To comply with our legal obligations, including fraud prevention and tax reporting.

4. Legal Basis for Processing

We process your personal data based on the following lawful grounds:

  • Contractual Necessity: To process orders and deliver services you have requested.
  • Consent: For marketing communications and certain cookie usage (where applicable).
  • Legitimate Interests: To improve our website, ensure its security, and enhance your shopping experience.
  • Legal Obligations: To comply with UK laws, including record-keeping and reporting requirements.

5. How We Store Your Data

We store your personal data securely on servers located in the United Kingdom or the European Economic Area (EEA). We take appropriate technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

Data Retention:

  • Personal data related to orders is retained for six years to comply with tax and accounting regulations.
  • Marketing preferences and accounts are retained until you request deletion.

6. Sharing Your Data

We may share your personal data with:

  • Service Providers: Third-party vendors who help us process payments, manage deliveries, or provide website analytics (e.g., payment gateways and delivery partners).
  • Legal Authorities: Where required by law or in response to valid legal requests.
  • Business Transfers: In case of a merger, acquisition, or sale of our business, your data may be transferred to new owners.

We do not sell your personal data to third parties.


7. Your Rights Under GDPR

As a user of our website, you have the following rights:

  1. Access: Request a copy of the personal data we hold about you.
  2. Correction: Request correction of incomplete or inaccurate data.
  3. Erasure: Request deletion of your personal data where we no longer have a lawful reason to process it.
  4. Restriction: Request restriction of processing under certain circumstances.
  5. Portability: Request transfer of your data to another service provider in a structured format.
  6. Objection: Object to processing based on legitimate interests or direct marketing.
  7. Withdraw Consent: Withdraw your consent to marketing at any time.

To exercise your rights, email us at [email protected]. We will respond within 30 days as required by GDPR.


8. Cookies

Our website uses cookies to improve your browsing experience. These cookies may collect information such as:

  • Site usage and navigation patterns.
  • Preferences for features like language or saved items in your cart.

By using our website, you consent to the use of cookies unless you disable them in your browser settings. For more details, refer to our Cookie Policy.


9. Marketing Communications

We only send marketing emails with your explicit consent. You can opt out of these communications by clicking the “Unsubscribe” link in our emails or contacting us at [email protected].


10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.


11. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page, and we will notify you via email or website notification if the updates are significant.


12. Contact Information

For questions, concerns, or requests regarding this Privacy Policy, please contact us at:

  • Email: [email protected]
  • Address: Tree Cake Ltd, 12 Norwood Gardens, NG25 0DS, Southwell, United Kingdom

If you are dissatisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.


Thank you for trusting TreeCakes.co.uk. We value your privacy and are committed to safeguarding your personal data.